As I scroll through my facebook newsfeed, or insta feed, I see a lot of small businesses, sure I get curious as to what they do, so I look further into them, I click on their page and scroll through their posts. I absolutely love seeing women making it online, in business. It makes me smile and I love soaking up all the expertise they share, so I learn and become better at what I do.
Then I notice a pattern repeat, coaches, shying away from talking about what they do, shying away from sharing their knowledge and more importantly coaches shying away from talking about how they can help you with your problems.
If you have a problem, for sure, there is an expert out there that can solve it for you and with you and I can guarantee you will find them online. If you are reading this, I am writing it because I want you to be one of those coaches. If you are wanting to build your online coaching business, this is the place to start.
So I ask myself, why are there only a handful of highly successful coaches/entrepreneurs online? I’m talking really successful, 6 figure successful. The pattern repeat I see, is coaches posting “quotes” and lovely pictures of gardens, flowers and gorgeous landscapes, some get a little creative and post conversation starters, to get engagement and expand their reach, even the conversation starters ask “What quote inspires you” and has no relation to their business and what they are an expert in.
What use is reach if you never talk about what you do and who you help, how are people going to see you as the expert. Where’s your offer? are you hiding because you are going softly, softly…because you don’t want to appear salesy or pushy. How can people come and work with you? Use this opportunity to attract people to you that have the problem you solve, get known as the expert you are to pull your perfect people towards you.
If you are reading this and you are a coach, Why arn’t you telling me what problem you can solve for me and showing me how to solve it, your expertise? What’s holding you back, please educate me on your craft and help me solve my problem.
Be really specific on what you do and who you do it for. Show me on your facebook cover image, it should tell me what you do at first glance. I call this the scroll test, it should stop me when I am scrolling and encourage me to click onto the page.
When I click through to the page, surprise me with your expertise, there should be posts that share your expertise, if you are a mindset coach, teach me something to overcome. A short practice or something to make a shift.
You are an expert, why are you not showing me that?. Don’t show me a mathematical quiz question, work out the answer, that is not attracting your perfect people. Marketing is about attracting the perfect people to your business, this is an opportunity you are missing, talk to people that have the problem you solve.
Start today to talk about the problem you solve and make it easy for your perfect people to get interested in what you do.
I have a challenge for you, go and find 5 women that are doing what you are doing online and have a massive following, check out their cover page, I can guarantee you it will say front and centre what they do. Update your facebook cover today, so the image tells the story of what you do.
If you are one of those already doing this stuff, congratulations, you are the 1% doing what 99% of other coaches are not doing.
If you need help with this, PM me, this is a big part of what I help people out with in my 28 to Elevate 1:1 it is a 28 day intensive, let’s have a chat and see if I can help you elevate your online presence and pull your perfect people in towards you.
Isn’t that why you started your business, to help others?